About Digital Marketing Course Training
Students would receive hands-on training along with placement assistance in broad topics of digital marketing like Search Engine Optimization (SEO), search engine marketing (SEM), social media marketing (SMM), display advertising, affiliate marketing, mobile marketing, and email marketing. Once students complete the certification training, they would be able to gain a professional training certificate. Note that the average salary of an entry-level digital marketing executive in the country is 3.5 lacks INR per year. GangBoard training institute ensures that its faculty possess years of professional experience to guide students.
Digital Marketing Training course in Kolkata offers a complete study of digital marketing and trains students to maximize their impact on users. The course includes real-time training in important topics like the social media sphere and the latest tools provided by the internet. Classes will be provided on understanding the customer mentality. Students will receive live classroom training in ways to create tools that make internet usage more convenient. There would also be live instructor training in activities that help with creating traffic for marketing such as evaluation and monitoring. Training will also cover internet marketing indicators as well as point KPIs. Digital Marketing is an important tool in the modern world with applications in verticals like Mobile marketing, Interactive technology like AI, Audio/Video production, and Search engine optimization(SEO).
What you will learn in this Digital Marketing Training in Kolkata?
Digital Marketing Certification Training in Kolkata offers 24/7 live support to its students for the best outcome. The live online training is accompanied by placement oriented training in the following aspects of digital marketing:
- Training on Interaction between traditional marketing and digital marketing activities
- There would be Live Instructor training on customer segmentation, consumer analysis, and ways to expect consumer behavior,
- Training with a dimension of job support in topics like market research, market analysis, and keyword search for the specialized niche
- Necessary understanding of Off-Page and On-Page SEO Optimization with an up-to-date understanding of SEO. Usage of Webmaster or Search Console Tools is also included.
- Employing effective PPC or Search Engine Marketing(SEM) methods for healthy traffic and using social media spheres like YouTube, Facebook, LinkedIn, Pinterest, and more.
The objective of Digital Marketing Course in Kolkata?
Once you complete the Digital Marketing certification training course at GangBoard, you will be ready to take up a responsible role in the industry. The training looks to include the following as its objectives:
- Have a deep knowledge of Digital Marketing and its usability to boost sales and branding
- Understand its drawbacks and benefits as well as familiarizing with the top tools, technologies, and practices in use
- Provide Placement Training in monitoring trends of traffic with the help of Google Web Analytics and using offline marketing effectively
- Ability to manage and plan a budget for digital marketing. This also includes tacking of metrics as well as analyzing reports
- Having an idea about the latest patterns and the future of Digital Marketing
Who should attend this Digital Marketing Certification Course in Kolkata?
The Best Online Digital Marketing training in Kolkata is an introduction to the Digital media sphere and online marketing. The course is ideal for the following groups of people:
- Entrepreneurs looking to maximize their growth through online platforms
- Students with a passion to understand strategies of marketing
- Persons responsible for the online strategy execution of an organization
- Those looking for a career opportunity in digital marketing
- IT professionals looking to use their digital channels effectively
What are the prerequisites for learning Digital Marketing Training Course?
Digital Marketing training in Kolkata does not have many prerequisites. Candidates with a basic understanding of the internet and computers can take part in the course.
What are the Digital Marketing job opportunities in Kolkata?
Kolkata is an important industrial and financial hub of the country. It is the 8th largest IT hub of the country. There are digital marketing professionals required in almost every large firm as it is an essential part of their growth.
- All small and large scale companies want to make a strong impression online, which is possible with the help of digital marketers
- A diverse range of industries look for digital marketing professionals of varying experience, making the course more valuable
What you'll learn from this course?
- BASICS of DIGITAL MARKETING
- ANALYSIS AND KEYWORD RESEARCH
- SEO UPDATES AND ANALYSIS
- LOCAL BUSINESS & GOOGLE MAPPING
- GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)
- SOCIAL MEDIA OPTIMIZATION (SMO)
- SOCIAL MEDIA MARKETING (SMM)
- WEBMASTER TOOLS
- CREATING A NEW SIMPLE WEBSITE
Upcoming Batches for Digital Marketing Training
Our Digital Marketing Online Course give students the opportunity to take classes on your flexible timings. Choose from a number of batches as per your convenience. If you got something urgent to do, reschedule your batch for a later time. The classes can be attended to at any place and any time as per your choice.
Course Syllabus of Digital Marketing Online Training
MODULE 1: BASICS of DIGITAL MARKETING
- Introduction To Online Digital Marketing
- Importance Of Digital Marketing
- How did Internet Marketing work?
- Traditional Vs. Digital Marketing
- Types of Digital Marketing
- Increasing Visibility
- Visitors’ Engagement
- Bringing Targeted Traffic
- Lead Generation
MODULE 2: ANALYSIS AND KEYWORD RESEARCH
- Market Research
- Keyword Research And Analysis
- Types Of Keywords
- Tools Used For Keyword Research
- Localized Keyword Research
- Competitor Website Keyword Analysis
- Choosing Right Keywords To The Project
MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)
- Introduction To Search Engine Optimization
- How Did Search Engine work?
- SEO Fundamentals & Concepts
- Understanding the SERP
- Google Processing
MODULE 4: ON-PAGE OPTIMIZATION
- Domain Selection
- Hosting Selection
- Meta Data Optimization
- URL Optimization
- Internal Linking
- 301 Redirection
- 404 Error Pages
- Canonical Implementation
- H1, H2, H3 Tags Optimization
- Image Optimization
- Landing Page Optimization
- No-Follow And Do-Follow
- Creating XML Sitemap
MODULE 5: OFF-PAGE OPTIMIZATION
- Link Building Tips & Techniques
- Difference Between White Hat And Black Hat SEO
- Alexa Rank, Domain
- Link Acquisition Techniques
- Directory Submission
- Social Bookmarking Submission
- Search Engine Submission
- Web 2.0 Submission
- Article Submission
- Image Submission
- Video Submission
- Forum Submission
- PPT Submission
- PDF Submission
- Classified Submission
- Business Listing
- Blog Commenting
- Profile link creations
- Infographics Submission
MODULE 6: SEO UPDATES AND ANALYSIS
- Google Panda,
- Humming Bird Algorithm
- Google Penalties
- SEO Tools For Website Analysis And Optimization
- Competitor Website Analysis And Backlinks Building
- Backlinks Tracking, Monitoring, And Reporting
MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING
- Creating Local Listing In Search Engine
- Google Places Setup (Including Images, Videos, Map Etc)
- Search Engine Visibility Reports
- Verification Of Listing
- Google Reviews
MODULE 8: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)
- Google Adwords
- Introduction To Online Advertising And Adwords
- Adwords Account And Campaign Basics
- Adwords Targeting And Placement
- Adwords Bidding And Budgeting
- Adwords Tools
- Optimizing Performance
- Ads Type
- Bidding Strategies
- Search Network
- Display Network
- Shopping Ads
- Video Ads
- Universal App Ads
- Tracking Script
- Performance Monitoring
MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)
- Social Media Optimization
- Introduction To Social Media Networks
- Types Of Social Media Websites
- Social Media Optimization Concepts
- Facebook, Google+, LinkedIn,
- YouTube, Pinterest,
- Image Optimization
MODULE 10: SOCIAL MEDIA MARKETING (SMM)
- Facebook Optimization
- Fan Page Vs Profile Vs Group
- Creating Facebook Page For Business
- Increasing Fans And Doing Marketing
- Facebook Analytics
- Facebook Advertising And Its Types In Detail
- Creating Advertising Campaigns,
- Payment Modes
- Introduction To Twitter
- Creating Strong Profiles On Twitter
- Followers, ReTweets, Clicks,
- Conversions, HashTags
- LinkedIn Optimization
- What Is LinkedIn?
- Individual Profile Vs. Company Profile
- Branding On LinkedIn
- Marketing On LinkedIn Groups
- Tools & Techniques
MODULE 11: GOOGLE WEB ANALYTICS
- Getting Started With Google Analytics
- Navigating Google Analytics
- Real-Time Monitoring
- Traffic Sources
- Live Data
MODULE 12: WEBMASTER TOOLS
- Adding site and verification
- Setting Geo-target location
- Search queries analysis
- Filtering search queries
- External Links report
- Crawls stats and Errors
- Robots.txt and Links Removal
- HTML Suggestion
MODULE 13: CREATING A NEW SIMPLE WEBSITE
- Creating A Simple Website For Your Business
Are you Looking for Customized Syllabus
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Digital Marketing Exams & Certification
GangBoard Certification is Accredited by all major Global Companies around the world. We provide after completion of the theoretical and practical sessions to fresher’s as well as corporate trainees.
Our certification at GangBoard is accredited worldwide. It increases the value of your resume and you can attain leading job posts with the help of this certification in leading MNC’s of the world. The certification is only provided after successful completion of our training and practical based projects.
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Course Completion Rate
At End of our Digital Marketing Online Course, you will be assigned to work real-time projects. Once you completed the project with expected results we will verify and issue a globally recognized Digital Marketing Course Completion Certificate from GangBoard.
Digital Marketing Training Reviews
Activity from April 20184.8
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GangBoard is the best place for learning software IT Courses. They provide unique course materials, a curriculum plan and well-trained instructors along with 24/7 support. The course content prepared GangBoard is extremely inline with real-time client specifications. Thanks to the whole GangBoard team.
I had an Amazing Learning Experience from GangBoard. I am very much thankful to my trainer for explaining in a great way and developing my interest further in this topic. It's really a great opportunity for me to take Training in GangBoard. Thanks to the entire team of GangBoard.
I have done Training in GangBoard. It's really an awesome learning experience. All the concepts were covered without any compromise. The instructor was very well determined and Focussed on Clear Examples. It's completely awesome. Thanks to GangBoard.
Thanks to GangBoard for providing excellent Software IT Courses. I would like to say thanks to the support team for there advice and help whenever I faced any issues. They are always ready to help you to solve the issues. I like this approach from GangBoard.
I took Training with GangBoard. It is an amazing experience. Excellent course structure, Experienced faculty, superb support team. They are always with the success of student carrier, very prompt service they are committed to what they promised.