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SEO Interview Questions and Answers

SEO Interview Questions and Answers

October 30th, 2018

SEO Interview Questions and Answers

Search Engine Optimisation is standing out to be one of the top techniques of digital marketing and extensively approved across numerous industries. Hence, SEO plays a major role in today’s market and we are here to help you with all the applicable questions and answers. To get a positive result and be a successful candidate in SEO job interviews, it is necessary for you to prepare well and excel in this field. We are handling with various SEO content like Types of SEO, Backlink, Outbound Link, the role of a keyword, different SEO tools, anchor text, meta tags, Googlebot, Robot tags, Google Search Algorithm, toxic links and many more to go. On a successful study on this questionnaire, you will be able to get efficient roles like Web Designers, SEO specialist, Web Developer, SEO Analyst, and SEO Executive

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Best SEO Interview Questions and Answers

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Q1) What is the purpose of using robots.txt?

Robots.txt file is used to guide search bot to decide which links are to be crawled and not crawled. It can be used to customize the search engine’s Crawling process.

Q2) What is SERP?

SERP is the acronym for Search Engine Results Page. It can be defined as the results displayed on the search engine corresponding to the query searched by the users.

Q3) What is a snippet?

A snippet is an auto-generated text displayed on the Search page by google. Irrespective of the description, Google will find and display the content automatically related to user intent.

Q4) How many H1 tags are suggested for a single page?

A page can have multiple H1 tags. But it is a best practice and good suggestion to have a single H1 tag in a particular post.

Q5) Explain the Crawling and Indexing process of a search engine

The process of finding your website and checking against the quality parameters by the search engine is termed Crawling. Once the website is crawled successfully, it will be added to the search engine database and it is termed as Indexing.

Q6) What is the difference between Dofollow and Nofollow link?

Dofollow links passes juice or trust score to the mentioned link. Whereas the nofollow link does not. It directs search bot whether to index or noindex a link.

Q7) Are backlinks important for SEO?

Yes. A high quality, relevant backlinks increase the website authority and increases search engine visibility.

Q8) Is website speed a ranking factor?

Yes. Website speed is a direct user experience and the visitors tend to leave the site if it is slow or takes more time to load.

Q9) Explain responsive website design

A Website that changes the view based on the device viewport is termed as responsive. A responsive website increases the user experience.

Q10) Explain the importance of meta keywords tag in SEO.

The meta keywords tag is not a ranking factor anymore. It is not required to enter meta keywords on the blog posts.

Q11) Give one example for each of On-page and Off-Page SEO.

Adding alt tag to the image is an On-page and social media presence is off-page optimization.

Q12) What is AMP? Is it a ranking factor?

AMP is the acronym of Accelerated Mobile Pages. It is a caching technology introduced by google to increase the Web page speed in mobile gadgets.
At this time, AMP is not a ranking factor.

Q13) What is the name of the tool used to report negative or low-quality backlinks?

The disavow tool is used to submit the low-quality backlinks to Google. Once submitted Google will not consider the backlink data.

Q14) Are do follow and no follow links the same?


Q15) What is a broken link?

Any link that does not reach the destination page is called a broken link. A link may be broken due to several reasons like server error, dataBase error, internal error, and page not available.

Q16) Is 301 redirection permanent or temporary?

301 is a permanent redirection.

Q17) Define ALT attribute

ALT attribute is a acronym for Alternative text. It is used in image files to describe the images. The search bot uses the information in alt tag to determine the image details to be served in search results.

Q18) How do you make sitelinks to display on Google SERP?

Will select the schema.org information for sitelinks and feed the required values. Later copy the code and implement in the particular blog post.

Q19) What is a permalink?

A link pointing to an article is called a permalink. The permalink should not change. If changed, we must ensure, a proper 301 redirection must be set.

Q20) Which Google algorithm penalises the low quality or thin content sites?

Google panda algorithm takes care of penalising low quality or thin content Web sites.

Q21) What is SEO, clarify quickly about SEO?

  • Site page plan improvement is a system of improving the site normal circumstances by giving one of a kind substance and executing techniques according to the rules of web search instruments.
  • In the past barely any years, SEO has been advanced and Google is utilizing more than 200 sections to rank a page on SERP.
  • So it’s basic to see new changes and execute the alterations in the site as demonstrated by resuscitates.

Q22) What are the techniques related to acknowledging SEO?

Web streamlining joins the going with steps to look for after according to rules.

  • Competition Analysis
  • Executing on-page changes in the site
  • Acquiring participates in ordinary structure to the page
  • Improving the social sharing on noteworthy frameworks
  • Exceptional content creation
  • Catchphrase Research
  • Analyzing the reports

Q23) What is the Penguin Update?

  • Penguin update was first discharged in April 2012.
  • This update focused on the districts utilizing faint top SEO systems and utilizing over-progress by misusing the intrigue rules.
  • Later appearances of Penguin update has focused on the goals making joins from low-quality sources with watchword land at stay content

Q24) What is the Hummingbird update?

  • This update was discharged in August 2013.
  • The clarification behind this update was to get a handle on the craving for the client in the ask for and give the outcomes best fitting to a client.
  • Rather than arranging a page due to watchword thickness, this update comprehends the semantics of request, the centrality of substance and gives legitimate outcomes.

Q25) What is the EMD update?

  • This update was discharged by Google in Sep 2012 to target low-quality districts that utilized careful match locale name objectives.
  • The immense districts which hit with the update the long tail spaces with watchwords.
  • Objectives like www.buy-best-PCs online.com were hit with the update.
  • Undoubtedly, even some unfathomable zones were hit with this update.
  • Model www.pooltables.com has lost the essential position after the EMD Update.

Q26)  If we utilize a watchword in space, Will it hit with the EMD channel?

we utilize a watchword in the area close by different words or brand names, we ought to guarantee that we are giving nature of substance on the site which is shielded from EMD channel.

Q27) What is the Pigeon Update?

  • Google has discharged this estimation to give continuously critical outcomes in Google Local Results.
  • The calculation considers other standard web check pennant as essential sections for neighborhood arranging.
  • This calculation name was made by methods for “Web crawler Land”.

Q28) What is Pirate 2.0 Update?

  • This update was discharged to focus on the areas which pass on appropriated material like took motion pictures, programming, and other copyright material.
  • Most by a long shot of the deluge objectives, online motion picture dispersing regions were hit with this update.

Q29) What is RainBrain Algorithm?

  • Rank Brain is a man-made thinking (AI) programming program used to help process with looking through demand.
  • Google uncovered this update in October 2015.
  • RankBrain utilizes motorized intuition to process gigantic mean information and convert the information in an affiliation that can be deciphered by Google Machine learning structures.

Q30) What is Penguin 4 Update?

  • Google has made the Penguin estimation got together with its center tally and it works ceaselessly.
  • This affirmation was made in Sep 2016 by Google.
  • Likewise, this update was expected to discharge in Phases, So in September end and October starting, Google moved multiple times of this update.

Q31) Would you be able to give instances of NoFollow Backlinks?

  • For the most part all open sites like web-based life locales, professional reference destinations and so forth offer NoFollow backlink.
  • Model: Facebook, YouTube, Wikipedia and so forth site offer these connections.

Q32) What is NoFollow Backlink?

  • Any connection which has the quality rel=”Nofollow” is called as No Follow backlink.
  • NoFollow backlinks don’t pass any PR esteem, yet at the same time accommodating for connect assorted variety.

Q33) What is Schema?

  • The outline is a markup code which gives increasingly helpful data to clients on SERP’s.
  • This venture is bolstered by Google, Yahoo, Bing, and Yandex.
  • This is additionally called as Structured Data or Rich Snippets.

Q34) What is Meta Description, Is meta depiction utilized for Ranking the page?

  • The Meta depiction is the two-line synopsis showed in SERP.
  • For the most part, the portrayal is 155 burns, however more characters the naturally truncated by Google.
  • The catchphrases in meta depiction are utilized in positioning reason [Google refreshed this in Sep 2009 that it doesn’t utilize meta portrayal for ranking] however legitimate meta depiction will improve the Click-through rate (CTR) for the page.

Q35) what reason is Google AdWords Keyword Planner not showing genuine no of searches?

  • From August 2016 Google beginning limiting the watchword information to non-sponsors account.
  • Just publicists with dynamic battles can ready to now get to the information identified with month to month volume.
  • Non-promoters will see just information as a range.

Q36) What doesn’t get your significance by the term Penguin?

  • It is in a general sense a strategy that causes clients to baffle the goals that don’t adhere to intentionally the laws and rules sorted out by Google.
  • It truly doesn’t have any sort of impact on what kind of illicit systems are considered.

Q37) In the appearance position of a web search instrument, do you imagine that a program has any task to do?

  • This is one of the keys misled choices among clients.
  • A broad part of them acknowledges that the web rank is affected by the program. In any case, this isn’t the situation genuinely.
  • The web program has nothing to manage the circumstance of a website page on the web search instrument.
  • A program may move the information energetic yet it can’t affect the specific position of a site on web searcher results.

Q38) What’s your feeling about Search Engine Marketing?

  • It is in a general sense a method that connects with web proprietors to get the best out of the paid degrees of progress they made on different districts and goals. It is as a rule mistaken for SEO.
  • Its prime point is to refresh the general perceivable nature of a page on the web.

Q39) What is the hugeness of the Title tag in the SEO?

Through it, the web searcher lets clients comprehended what sort of data they can have on a particular site.

Q40) What does get your hugeness by the term focused Analysis?

  • It is on an essential level a technique of separating a site and the practically identical in a similar class having top outcomes on a web record.
  • This is done to understand and analyze the fragments that can help in web improvement for a web record.
  • A lot of parts are to be considered and in that capacity, it can require some theory to get flawless outcomes.

Q41) What business does the substance play insufficient Search Engine Optimization?

  • Content is one of the basic parts of any SEP approach.
  • Truth be told, it’s simply the substance that on an extremely fundamental level adds to refreshing a site rank on web crawlers.
  • Content is made by following different techniques and the indistinguishable can offer clients all that they need.

Q42) How might you see SEO advancing in a matter of seconds?

  • This passionate no one will accuse you for the remote possibility that it turns out your figures weren’t right, anyway offering an inside and out considered reaction gives you center around the business.
  • You can examine the two records Google will start using in 2018 and how that will impact flexible SEO, and the continued with criticalness of giving a nice customer experience Local request is so far a fascinating issue, as is voice search.
  • Explore what the erudite people are expressing before you are tending to your SEO request questions and you’ll appear to be someone mindful of everything.

Q43) What is Domain Authority?

Territory Authority is a web record situating score made by Moz. It predicts how well a site will rank in filed records.

Q44) For what reason do inside associations have any kind of effect?

  • Inside joins are interfaces inside your site associating with another page inside your site.
  • Inside joins help the aggregate of the substance on your site to get crawled and situated.

Q45) What is LSI?

  • LSI speaks to Latent Semantic Indexing.
  • It is a bit of Google’s computation that enables the web file to fathom the substance of a page and the arrangement of the interest request.
  • It perceives related words in substance to all the more probable organize site pages and in this way to pass on continuously appropriate and precise rundown things.
  • It can get proportional words and the association among words and as such can interpret site pages even more significantly to give appropriate information to customers.

Q46) What is referral traffic?

  • The referral traffic suggests the visitors that go to your site page from the quick associations on various locales rather than from the web search instrument.
  • In direct words, the visits to your space really from various territories are called referral traffic.
  • For example, a site that likes your page may post an association recommending your page.
  • The visitor on this site may tap on this association and visit your site.

Q47) What is PPC?

  • PPC speaks to pay-per-click. It is a sort of web file advancing in which you have to pay a cost each time your business is clicked by an online customer. Web crawlers like Google, Bing, etc.,
  • offer pay-per-click publicizing on a closeout premise where the most raised bidder gets the most indisputable advancing space on the SERPs with the objective that it gets the biggest number of snaps.

Q48) What is Schema Markup?

  • Outline markup, which is generally called composed data, is a code or microdata that you combine in your site pages to engage web crawlers better fathom your pages and give progressively significant results to customers.
  • It helps web records interpret and sort information, which you have to include and to be displayed as a rich piece by the web searcher.

Q49) What is AMP?

  • AMP, which speaks to Accelerated Mobile Pages, is an open-source adventure that makes distributors improve the speed and fathomability of their pages on PDAs.
  • It makes convenient pages adequately clear and stacking speedier for better customer experience.
  • This endeavor was displayed commonly by Google, WordPress, Adobe and some various associations in 2015.

Q50) What is Fetch as Google?

  • Get as Google is a gadget of Google available in the Google site administrator gadget.
  • It is used for fast requesting and to find the issues with your site pages and site.
  • You can in like manner use it to see how Google crawls or renders a URL on your site.
  • Additionally, if you found particular errors, for instance, “404 not found” or “500 site isn’t open”, you can essentially display your page or site for another drag using this gadget.