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SEM Certification Online Training

What you will learn from this course?

SEM Online Training will cover the topics like Google AdWords, pay per click, strategies to run campaigns, market analysis, keyword analysis, competitor analysis, bid management, tracking the performance, reporting techniques, landing pages management, and testing.

Who can take this course?

Fresher with basic knowledge about the internet and marketing are eligible to join SEM Online Training. The meeting place of customers have gone digital and that is the reason for the growing demand for digital marketing. After the completion of the SEM Online Course, the learners understand the challenges and business opportunities associated with the usage of SEM concepts.

Why should I learn this course from GangBoard?

SEM Online Training is the collection of the methodologies like keyword research, bidding on a keyword, on page optimization, off page optimization, black hat SEO, white hat SEO, social media marketing and content marketing. SEO is more focused on mobile internet users as more than 4 billion users fall under this category. SEO and SEM are the basics to optimize the performance of the website. SEM is paid marketing whereas SEO is free or organic search marketing for promoting the website. SEM is about promoting the advertisement with keyword and budget for the keyword. CPC, CPM, and CTR are some of the terms which are understood after the SEM Online Certification Training.

What you'll learn from this course?

  • Introduction to Google Ads (PPC)
  • Ad Server Display
  • Video Ads
  • Creating campaign
  • AdGroups & Keywords
  • Bidding Strategies
  • Ads Format and Types
  • Other Targeting Methods
  • Conversions

Upcoming Batches for SEM Training

Our SEM Online Course give students the opportunity to take classes on your flexible timings. Choose from a number of batches as per your convenience. If you got something urgent to do, reschedule your batch for a later time. The classes can be attended to at any place and any time as per your choice.

04-02-2023 Saturday (Saturday - Sunday)Weekend Regular 11:00 AM (IST) (Class 3Hrs) / Per Session 30-01-2023 Monday (Monday - Friday)Weekdays Regular 08:00 AM (IST)(Class 1Hr - 1:30Hrs) / Per Session 02-02-2023 Thursday (Monday - Friday)Weekdays Regular 08:00 AM (IST)(Class 1Hr - 1:30Hrs) / Per Session

Course Price at

Discount Price:₹ 17,000

You Save: ₹ 3,000 (15% OFF)

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Course Syllabus of SEM Online Training

Introduction to Google Ads (PPC)

  • Ad-Words Account Setup
  • Creating Ad-Words Account
  • Ad-Words Dash Board
  • Billing in Ad-Words
  • Bidding Strategies
  • CPC
  • ECPM
  • Per Lead CPA

Ad Server Display

  • Ad-networks
  • Publishers
  • Advertisers
  • Ad Inventory

Video Ads

  • Video Discovery Ads
  • Bumper Ads

Creating campaign

  • Creating the First Campaign
  • Purpose of the Campaign
  • Account Limits in Ad-Words
  • Location and Language Settings
  • Networks and Devices
  • Schedule
  • Ad delivery

AdGroups & Keywords

  • Demographic bidding (Display Only)
  • Ad groups and Keywords
  • Keywords Targeting
  • Quality Score and Its Importance
  • Keyword Types
  • Placement Targeting
  • Topics & Interest based Targeting

Bidding Strategies

  • Cost per Click (CPC)
  • Cost per Mile/thousand Impressions (CPM)
  • Cost per Acquisitions (CPA)
  • Cost per View (CPV)
  • Return on Ads Spend (ROAS)
  • Target Search Page Location
  • Enhanced cost-per-click (ECPC)

Ads Format and Types

  • Text Ads
  • Responsive Image Ads
  • Video Ads (Skippable & Non-Skippable)
  • Dynamic Search Ads
  • Dynamic Ads
  • Gmail Ads
  • Lightbox Ads
  • General Purpose Ads

Other Targeting Methods

  • Remarketing
  • Affinity Audience Targeting
  • In-market Audience Targeting
  • Gmail Users Targeting
  • Location Based Targeting
  • Contextual Targeting


  • Conversion Tracking Code
  • A/B Testing
  • First Click Attribution Model
  • Last Click Attribution Model
  • Time Decay Attribution Model
  • Linear Attribution Model

Are you Looking for Customized Syllabus

We are also providing customized syllabus to the students according to their needs and projects requirements for the cons

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Program Features

IT Professionals as Trainers

Learning a technology with a professional who is well expertise in that solve 60% of your needs.

Fully Hands-on Training

We support any training should be more practical apart from theoretical classes. So, we always gives you hands-on training.

Affordable Fees

We are dead cheap in fees. We are having options to make the payment in instalments as well if needed.

10000+ old students to believe

We satisfied 10000+ students from the day we started GangBoard. Take a look of our old student’s video reviews and it says all.

Counselling by Experts

If you are in dilemma to choose a course, we are having experts in counselling team to help you with perfect projection of your career.

Own Course Materials

We have every course material to understand which is prepared by our trainers and we will share with you after session completes.


How I can practise?
Detailed installation of required software will be displayed in your LMS. Our support team will help you to setup software if you need assistance. Hardware requirements need to be fulfilled by participants.
No worries. It might happen. We will reschedule the classes as per your convenience within the stipulated course duration with all such possibilities. And if required you can even attend that topic if any other live batches.
Top-notch professionals in that field who understands how to convey things in technical as well as subject matter experts.
We offer this course in “Live Instructor-Led Online Training” mode. Through this way you won’t mess anything in your real-life schedule. You will be shared with live meeting access while your session starts.
You can get a sample class recording to ensure you are in right place. We ensure you will be getting complete worth of your money by assigning a best instructor in that technology.
We are absolutely loved to talk in-person about group training (or) corporate training. So, please get in touch with our team through “Quick Enquiry”, “Live Chat” or “Request Call-back” channels.
Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email. Debit Card / Credit Card, American Express, Master Card, or PayPal.
You can reach us through +91-9707240250. Or you can share your queries through enq@gangboard.com. Estimated turnaround time will be 24 hours for emails.

SEM Exams & Certification

GangBoard Certification is Accredited by all major Global Companies around the world. We provide after completion of the theoretical and practical sessions to fresher’s as well as corporate trainees.

Our certification at GangBoard is accredited worldwide. It increases the value of your resume and you can attain leading job posts with the help of this certification in leading MNC’s of the world. The certification is only provided after successful completion of our training and practical based projects.


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Aggregate Review Score


Course Completion Rate

After the completion of SEM Online Training, the learners will be evaluated by the trainers to appear for Google ads exam and Google Analytics exam. 50 hours of live training will make learners challenging and successful. The different factors which Google considers as valuable are the speed of the website, the search result of what people click, interaction of viewers, the time spent on your website, and the quality of content. Keeping these key points if the digital marketing executive promotes the advertisements and traffic then it is easy to get the desired result.

The click through rate with organic search has decreased from 13 per cent to 47.4 per cent whereas the CTR of advertisements has raised to 75 percent from 3.69 percent. This is due to the mind-set of the people that the advertisements provide quality information. As per one report, the ROI for AdWords has increased to $3 revenue from $1.60. The future of many businesses depends upon the digital media and learning SEM will improve job opportunities.

SEM Online Training Reviews

Average Ratings

Activity from April 2018

4.8 GangBoard Star Rating

Course Reviews

Activity from Last Year

1596 Reviews

Average Ratings

GangBoard Total Reviews in all Medium

21,596 Reviews