SEM Certification Online Training
What you will learn from this course?
SEM Online Training will cover the topics like Google AdWords, pay per click, strategies to run campaigns, market analysis, keyword analysis, competitor analysis, bid management, tracking the performance, reporting techniques, landing pages management, and testing.
Who can take this course?
Fresher with basic knowledge about the internet and marketing are eligible to join SEM Online Training. The meeting place of customers have gone digital and that is the reason for the growing demand for digital marketing. After the completion of the SEM Online Course, the learners understand the challenges and business opportunities associated with the usage of SEM concepts.
Why should I learn this course from GangBoard?
SEM Online Training is the collection of the methodologies like keyword research, bidding on a keyword, on page optimization, off page optimization, black hat SEO, white hat SEO, social media marketing and content marketing. SEO is more focused on mobile internet users as more than 4 billion users fall under this category. SEO and SEM are the basics to optimize the performance of the website. SEM is paid marketing whereas SEO is free or organic search marketing for promoting the website. SEM is about promoting the advertisement with keyword and budget for the keyword. CPC, CPM, and CTR are some of the terms which are understood after the SEM Online Certification Training.
What you'll learn from this course?
- Introduction to Google Ads (PPC)
- Ad Server Display
- Video Ads
- Creating campaign
- AdGroups & Keywords
- Bidding Strategies
- Ads Format and Types
- Other Targeting Methods
Upcoming Batches for SEM Training
Our SEM Online Course give students the opportunity to take classes on your flexible timings. Choose from a number of batches as per your convenience. If you got something urgent to do, reschedule your batch for a later time. The classes can be attended to at any place and any time as per your choice.
Course Syllabus of SEM Online Training
Introduction to Google Ads (PPC)
- Ad-Words Account Setup
- Creating Ad-Words Account
- Ad-Words Dash Board
- Billing in Ad-Words
- Bidding Strategies
- Per Lead CPA
Ad Server Display
- Ad Inventory
- Video Discovery Ads
- Bumper Ads
- Creating the First Campaign
- Purpose of the Campaign
- Account Limits in Ad-Words
- Location and Language Settings
- Networks and Devices
- Ad delivery
AdGroups & Keywords
- Demographic bidding (Display Only)
- Ad groups and Keywords
- Keywords Targeting
- Quality Score and Its Importance
- Keyword Types
- Placement Targeting
- Topics & Interest based Targeting
- Cost per Click (CPC)
- Cost per Mile/thousand Impressions (CPM)
- Cost per Acquisitions (CPA)
- Cost per View (CPV)
- Return on Ads Spend (ROAS)
- Target Search Page Location
- Enhanced cost-per-click (ECPC)
Ads Format and Types
- Text Ads
- Responsive Image Ads
- Video Ads (Skippable & Non-Skippable)
- Dynamic Search Ads
- Dynamic Ads
- Gmail Ads
- Lightbox Ads
- General Purpose Ads
Other Targeting Methods
- Affinity Audience Targeting
- In-market Audience Targeting
- Gmail Users Targeting
- Location Based Targeting
- Contextual Targeting
- Conversion Tracking Code
- A/B Testing
- First Click Attribution Model
- Last Click Attribution Model
- Time Decay Attribution Model
- Linear Attribution Model
Are you Looking for Customized Syllabus
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We support any training should be more practical apart from theoretical classes. So, we always gives you hands-on training.
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If you are in dilemma to choose a course, we are having experts in counselling team to help you with perfect projection of your career.
Own Course Materials
We have every course material to understand which is prepared by our trainers and we will share with you after session completes.
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SEM Exams & Certification
GangBoard Certification is Accredited by all major Global Companies around the world. We provide after completion of the theoretical and practical sessions to fresher’s as well as corporate trainees.
Our certification at GangBoard is accredited worldwide. It increases the value of your resume and you can attain leading job posts with the help of this certification in leading MNC’s of the world. The certification is only provided after successful completion of our training and practical based projects.
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Course Completion Rate
After the completion of SEM Online Training, the learners will be evaluated by the trainers to appear for Google ads exam and Google Analytics exam. 50 hours of live training will make learners challenging and successful. The different factors which Google considers as valuable are the speed of the website, the search result of what people click, interaction of viewers, the time spent on your website, and the quality of content. Keeping these key points if the digital marketing executive promotes the advertisements and traffic then it is easy to get the desired result.
The click through rate with organic search has decreased from 13 per cent to 47.4 per cent whereas the CTR of advertisements has raised to 75 percent from 3.69 percent. This is due to the mind-set of the people that the advertisements provide quality information. As per one report, the ROI for AdWords has increased to $3 revenue from $1.60. The future of many businesses depends upon the digital media and learning SEM will improve job opportunities.
SEM Online Training Reviews
Activity from April 20184.8
Activity from Last Year1596 Reviews
GangBoard Total Reviews in all Medium21,596 Reviews
GangBoard is the best place for learning software IT Courses. They provide unique course materials, a curriculum plan and well-trained instructors along with 24/7 support. The course content prepared GangBoard is extremely inline with real-time client specifications. Thanks to the whole GangBoard team.
I had an Amazing Learning Experience from GangBoard. I am very much thankful to my trainer for explaining in a great way and developing my interest further in this topic. It's really a great opportunity for me to take Training in GangBoard. Thanks to the entire team of GangBoard.
I have done Training in GangBoard. It's really an awesome learning experience. All the concepts were covered without any compromise. The instructor was very well determined and Focussed on Clear Examples. It's completely awesome. Thanks to GangBoard.
Thanks to GangBoard for providing excellent Software IT Courses. I would like to say thanks to the support team for there advice and help whenever I faced any issues. They are always ready to help you to solve the issues. I like this approach from GangBoard.
I took Training with GangBoard. It is an amazing experience. Excellent course structure, Experienced faculty, superb support team. They are always with the success of student carrier, very prompt service they are committed to what they promised.