About Digital marketing Certification Online Training
As digital marketing is heavily adapted by industries like- banking, finance, e-commerce, software development and any other industry that market their products and services. After completing the digital marketing candidates can land at a decent job with an average salary of $66,200. Best Online Digital marketing training in Hong Kong.
Digital marketing online Training Course in Hong Kong and learn what it takes to become a certified digital marketing specialist. After years of dedication, this course is designed to offer both theoretical and technical knowledge about digital marketing. The course will focus on all important topics such as keywords search, Google analytics, on-page optimization, off-page optimization, local business listing, and marketing, etc. Digital Marketing is a growing industry that is taking over all traditional marketing approaches especially printing advertisements. Hence, pursuing online digital marketing training and certification in Hong Kong will be beneficial for you.
What are the objectives of Digital Marketing in Hong Kong?
The key objectives of this placement-oriented training course are to deliver detailed information to candidates regarding digital marketing. Main objectives that will be covered in the digital marketing course in Hong Kong are:
- Make students understand how digital marketing works
- SEO tools and Google analytics
- Keyword research
- How to run ads on multiple social media platforms
- How Google algorithms influence digital marketing
- How to design, develop and implement marketing strategies
What you will learn with Digital Marketing Training in Hong Kong?
The digital marketing course in Hong Kong is a balanced structure of concepts that help students to gain expertise in;
- Different domains of digital marketing
- Strategies that can increase the genuine traffic on websites
- Google analytic tricks and tips to track the website performance
- Plan, configure and implement digital marketing strategies for better result
Who should pursue Digital Marketing Training in Hong Kong?
The online training course for digital marketing is specially designed to benefit a wide range of professionals. the list includes:
- marketing professionals
- sales professionals
- Business owners
- marketing consultants
What are the prerequisites of the course?
It doesn’t require to fulfill any prerequisites to enroll in the digital marketing training course. Hence, anyone who is willing to learn about modern-day marketing techniques can easily take the training classes.
What you'll learn from this course?
- Basic Digital Marketing
- Analysis and Keyword Research
- Search Engine Optimization (SEO)
- On Page Optimization
- Off Page Optimization
- SEO Updates and Analysis
- Local Business & Google Mapping
- Google Adwords or Pay Per Click (SEM)
- Social Media Optimization (SMO)
- Social Media Marketing (SMM)
- Google Web Analytics
- Webmaster Tools
- Creating a New Simple Website
Upcoming Batches for Digital marketing Certification Training
Our Digital Marketing Online Course gives students the opportunity to take classes on your flexible timings. Choose from a number of batches as per your convenience. If you got something urgent to do, reschedule your batch for a later time. The classes can be attended to at any place and at any time as per your choice.
Digital marketing Certification Training Syllabus
MODULE 1: BASICS DIGITAL MARKETING
- Introduction To Online Digital Marketing
- Importance Of Digital Marketing
- How did Internet Marketing work?
- Traditional Vs. Digital Marketing
- Types of Digital Marketing
- Increasing Visibility
- Visitors’ Engagement
- Bringing Targeted Traffic
- Lead Generation
MODULE 2: ANALYSIS AND KEYWORD RESEARCH
- Market Research
- Keyword Research And Analysis
- Types Of Keywords
- Tools Used For Keyword Research
- Localized Keyword Research
- Competitor Website Keyword Analysis
- Choosing Right Keywords To The Project
MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)
- Introduction To Search Engine Optimization
- How Did Search Engine work?
- SEO Fundamentals & Concepts
- Understanding The SERP
- Google Processing
MODULE 4: ON PAGE OPTIMIZATION
- Domain Selection
- Hosting Selection
- Meta Data Optimization
- URL Optimization
- Internal Linking
- 301 Redirection
- 404 Error Pages
- Canonical Implementation
- H1, H2, H3 Tags Optimization
- Image Optimization
- Landing Page Optimization
- No-Follow And Do-Follow
- Creating XML Sitemap
MODULE 5: OFF PAGE OPTIMIZATION
- Link Building Tips & Techniques
- Difference Between White Hat And Black Hat SEO
- Alexa Rank, Domain
- Link Acquisition Techniques
- Directory Submission
- Social Bookmarking Submission
- Search Engine Submission
- Web 2.0 Submission
- Article Submission
- Image Submission
- Video Submission
- Forum Submission
- PPT Submission
- PDF Submission
- Classified Submission
- Business Listing
- Blog Commenting
- Profile link creations
- Infographics Submission
MODULE 6: SEO UPDATES AND ANALYSIS
- Google Panda,
- Humming Bird Algorithm
- Google Penalties
- SEO Tools For Website Analysis And Optimization
- Competitor Website Analysis And Backlinks Building
- Backlinks Tracking, Monitoring, And Reporting
MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING
- Creating Local Listing In Search Engine
- Google Places Setup (Including Images, Videos, Map Etc)
- Search Engine Visibility Reports
- Verification Of Listing
- Google Reviews
MODULE 8: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)
- Google Adwords
- Introduction To Online Advertising And Adwords
- Adwords Account And Campaign Basics
- Adwords Targeting And Placement
- Adwords Bidding And Budgeting
- Adwords Tools
- Optimizing Performance
- Ads Type
- Bidding Strategies
- Search Network
- Display Network
- Shopping Ads
- Video Ads
- Universal App Ads
- Tracking Script
- Performance Monitoring
MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)
- Social Media Optimization
- Introduction To Social Media Networks
- Types Of Social Media Websites
- Social Media Optimization Concepts
- Facebook, Google+, LinkedIn,
- YouTube, Pinterest,
- Image Optimization
MODULE 10: SOCIAL MEDIA MARKETING (SMM)
- Facebook Optimization
- Fan Page Vs Profile Vs Group
- Creating Facebook Page For Business
- Increasing Fans And Doing Marketing
- Facebook Analytics
- Facebook Advertising And Its Types In Detail
- Creating Advertising Campaigns,
- Payment Modes
- Introduction To Twitter
- Creating Strong Profiles On Twitter
- Followers, ReTweets, Clicks,
- Conversions, HashTags
- LinkedIn Optimization
- What Is LinkedIn?
- Individual Profile Vs. Company Profile
- Branding On LinkedIn
- Marketing On LinkedIn Groups
- Tools & Techniques
MODULE 11: GOOGLE WEB ANALYTICS
- Getting Started With Google Analytics
- Navigating Google Analytics
- Real-Time Monitoring
- Traffic Sources
- Live Data
MODULE 12: WEBMASTER TOOLS
- Adding site and verification
- Setting Geo-target location
- Search queries analysis
- Filtering search queries
- External Links report
- Crawls stats and Errors
- Robots.txt and Links Removal
- HTML Suggestion
MODULE 13: CREATING A NEW SIMPLE WEBSITE
- Creating A Simple Website For Your Business
Are you Looking for Customized Syllabus
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Digital marketing Exams & Certification
GangBoard Certification is Accredited by all major Global Companies around the world. We provide after completion of the theoretical and practical sessions to fresher’s as well as corporate trainees.
Our certification at GangBoard is accredited worldwide. It increases the value of your resume and you can attain leading job posts with the help of this certification in leading MNC’s of the world. The certification is only provided after successful completion of our training and practical based projects.
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Aggregate Review Score
Course Completion Rate
At the End of our Digital Marketing Online Course, you will be assigned to work real-time projects. Once you completed the project with expected results we will verify and issue a globally recognized Digital Marketing Course Completion Certificate from GangBoard.
Digital marketing Certification Training Reviews
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I had an Amazing Learning Experience from GangBoard. I am very much thankful to my trainer for explaining in a great way and developing my interest further in this topic. It's really a great opportunity for me to take Training in GangBoard. Thanks to the entire team of GangBoard.
I have done Training in GangBoard. It's really an awesome learning experience. All the concepts were covered without any compromise. The instructor was very well determined and Focussed on Clear Examples. It's completely awesome. Thanks to GangBoard.
Thanks to GangBoard for providing excellent Software IT Courses. I would like to say thanks to the support team for there advice and help whenever I faced any issues. They are always ready to help you to solve the issues. I like this approach from GangBoard.
I took Training with GangBoard. It is an amazing experience. Excellent course structure, Experienced faculty, superb support team. They are always with the success of student carrier, very prompt service they are committed to what they promised.
Additional Info. of Digital marketing Certification Training
Job opportunities for Digital Marketing in Hong Kong
Hong Kong offers various job opportunities to talented professionals- not only finance but IT sectors are also blooming in Hong Kong in recent years. Therefore, those who complete the digital marketing certification training course have a bright future in Hong. With proper job-assistance and guidance, these candidates can easily reserve the job roles of:
- Senior marketing executive
- SEO executive
- Digital marketing manager
- Senior SEO executive